We are pleased to welcome the Orpheum Theatre to the Change Community. Open just a month, the Orpheum Theatre is distinguishing itself as a unique destination in Fairfield, Iowa, and surrounding areas.
We recently caught up with owner Kristian Day about the theater's first month, as well as his vision for how the Orpheum will grow in the coming year.
Owner Kristian Day serving up concessions.
Tell us about the Orpheum. What makes it special?
We try to show a mix of independent and mainstream films that our surrounding areas don't offer. And though we are a theater first, we also have a stage for live events and can seat 100 or more people, depending on the event.
For concessions, we offer unique products like Shakti Kombucha, produced by a family here in Fairfield, and organic popcorn from the Amish in Kolona, which we cook in unrefined coconut oil. We also carry wine and beer.
How has the first month been?
We just had our biggest weekend with the live comedy troupe The Beards, as well as a screening of "Muscle Shoals," and a late-night showing of "Villisca," an Iowa-made film based on an unsolved murder. People are loving the $5 matinees on Saturday and Sunday. So the word is definitely spreading.
Why did you choose Change for the theatre?
I really liked the idea of using an iPad-based system, and when I saw Change in action at Hotshots and Tacopocalypse, I was impressed. It works so smoothly. The action is quick and it is easy to teach people how to use. I also like the flexibility to change or add something. It is very easy to customize.
What is on the horizon for the Orpheum?
Many things. Sam Auen will soon open another Tacopocalypse in the theater, so we'll be open for longer hours to offer food, whether or not a film is showing. We’re also renovating the other half of the theater to eventually offer two screens. And though nothing is official yet, we’re working on founding a film festival associated with the theater.
