Instagram has become a great tool for the food and restaurant industry. Over 60 million pictures are shared on the app each day, many of them highlighting delectable meals. Food photography has grown in popularity since Instagram’s debut in 2010 and many restaurants are capitalizing on this trend.
Encourage Tagging Your Location
Promote your restaurant’s Instagram account by encouraging customers to tag your restaurant location. Your business name appears above these photos so everyone knows exactly where the food came from.
Change customer @paperboykitchen in Australia tags all their photos with their location and many of their customers do as well.
Post Menu Weekly Specials
Kickstart customer cravings first thing in the morning by posting your daily menu items or specials on Instagram. It's a perfect way to get them thinking about lunch before they've even finished their morning coffee.
Change customer @tacopocalypse posts their specials almost every day.
Establish Your Restaurant’s #Hashtag
Pick a hashtag for your business and encourage customers to Instagram your latest delectables. Change customer @apiecalypsenow in Toronto promotes their weekly pies with the hashtag #apiecalypsenow.
Take well-lit, mouthwatering, really great photos
You’d be surprise by the high-quality photos you can take on an iPhone and Android phone. New Change Customer @modernloveomaha has some of the best quality food photos we’ve ever seen! Remember, good lighting is your friend!